> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trailercast.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Sharing trailers

> Generate share links, track engagement, and see what your prospects experience.

## Generate a share link

<Steps>
  <Step title="Click Copy share link">
    Primary action button under the video on the trailer review page.
  </Step>

  <Step title="Paste the URL anywhere">
    Email, Slack, LinkedIn DM, SMS, anywhere. Looks like `https://app.trailercast.io/share/abc123…`.
  </Step>

  <Step title="Recipient watches">
    No account required. They click and land on a clean, branded share page.
  </Step>
</Steps>

<Tip>
  You can revoke a share link any time from the demo's settings menu. The URL stops working immediately for new visitors.
</Tip>

## What your prospect sees

When a prospect opens the share link, they get:

* Your **company logo + colors** at the top (whatever you set in [Brand](/setup/brand-and-voice))
* The **trailer** with full controls
* The **same color-coded chapter strip** you see, they can skim straight to what matters to them
* A **chapter list** below the video
* A **comment box** to leave their name + email + a question or comment

The prospect experience is intentionally simple: no signup, no account, no friction.

## Engagement tracking

Every time a prospect (or anyone with the link) plays the trailer, TrailerCast tracks:

| Signal                    | What it tells you                                   |
| ------------------------- | --------------------------------------------------- |
| Total views per recipient | How many times they opened the link                 |
| Watched percentage        | How far they got                                    |
| Heat-map per moment       | Which clips they rewatched (red = hot, blue = cool) |
| Completions               | Whether they finished (≥80%)                        |

This data shows up in two places on your trailer review page:

1. The **engagement heat-map strip** below the video (visual; color-coded)
2. The **Engagement tab** in the right rail (per-recipient breakdown table)

### Why this is the most valuable part of the product

When a prospect rewatches the **integrations moment 4 times** and **skips your pricing slide**, you know what to lead with on the next call. Most sales tools never give you this signal. TrailerCast does, every time.

<Tip>
  **Watch the heat map before your next call**. Lead the conversation with whatever they rewatched. This is the single highest-impact behavior change in your sales motion.
</Tip>

## Sharing best practices

* **Personalize the message you send the link in**, not the trailer itself. The trailer is for the prospect's evaluation team; your message is for the champion. One sentence about why you cut it for them goes a long way.
* **Send within 24 hours of the call.** Engagement drops sharply after that.
* **Keep the email body short.** Two sentences max. The trailer is the content; your email is the lure.
* **Don't send the same trailer twice.** If you need to re-share, rebuild with different clips first so it's freshly relevant.

## When NOT to share a raw trailer

For high-stakes deals (>\$25k ACV, multi-stakeholder evaluation, formal RFP), the right surface is a **Buyer Space**, not a bare trailer link. A Buyer Space combines the trailer with discovery, comparison tables, ROI calculator, and a live conversation thread. One link replaces the typical "deck + sheet + email thread" mess of a B2B sale.

See [Buyer Spaces](/buyer-spaces).

## Anatomy of a share URL

```
https://app.trailercast.io/share/abc123def456
                          ^      ^
                          |      └─ Token (16+ chars, base64url)
                          └─ Public route (no auth needed)
```

* Tokens are signed and revokable
* Anyone with the link can view (think: Google Docs "anyone with link can view")
* No SEO crawl: share pages have a `noindex` meta tag

## Multiple recipients on one link

The same URL works for everyone you send it to. The Engagement tab shows a per-recipient breakdown based on the email each person enters when they open the share page (or anonymous "Visitor 1, 2, 3..." if they don't enter one).

For deals where you want each stakeholder tracked separately, **use a Buyer Space instead**, each gets a unique signed link.