A Buyer Space is a single-link page that combines a trailer with structured sections, discovery, comparison, ROI, attached materials, and a live conversation thread between you and the prospect’s evaluation team. One URL replaces the typical “deck + sheet + email thread” mess of a B2B sale.Documentation Index
Fetch the complete documentation index at: https://docs.trailercast.io/llms.txt
Use this file to discover all available pages before exploring further.
When to use a Buyer Space (vs a bare trailer link)
| Use a… | When |
|---|---|
| Trailer share link | Top-of-funnel, single contact, exploratory conversation, deal value under $25k |
| Buyer Space | Active deal, multi-stakeholder evaluation, deal value $25k+, formal RFP, post-discovery onward |
Creating a Space from a qualifying call
The fastest path. Auto-populates the Discovery section from the AI summary.Discovery section auto-populates
Pain points, desired outcomes, decision criteria, timeline, all pre-filled from the AI summary.
Section-by-section guide
A Buyer Space has nine sections. You can hide any section per-Space if it’s not relevant for that deal (a small startup deal might skip ROI; a security-conscious enterprise deal might lead with Documents).1. Welcome
1. Welcome
Free-text intro at the top of the Space. Use it to greet the evaluation team by name, frame the deal in their words, and set expectations for what they’ll find below. One short paragraph beats a wall of text.
2. Why We're Here (Discovery)
2. Why We're Here (Discovery)
Your understanding of the prospect’s pain + what they’re evaluating against. Keep concise: 3–5 bullets in their words. Long discovery sections lose readers.Auto-populated when you create from a qualifying call.
3. The Demo
3. The Demo
Embed your trailer here. The Buyer Space player has the same color-coded chapter strip as the seller-facing review, prospects can skim straight to what matters to them.
4. How We Compare
4. How We Compare
Comparison table, you vs the alternatives the prospect is considering.
5. ROI
5. ROI
Interactive calculator with their inputs. Customize the formula per Space, typical inputs are team size, current spend, hours saved per rep per week.Output is formatted as a year-1 / year-2 projection.
6. Implementation / Mutual Action Plan (MAP)
6. Implementation / Mutual Action Plan (MAP)
Timeline + onboarding plan, structured as a checklist of action items between your team and theirs. Each action has an owner, a due date, and its own comment thread so back-and-forth on a specific item stays scoped (vs cluttering the main Conversation section). Prospects can check items off as they’re done.
7. Documents
7. Documents
Upload pricing PDFs, contracts, security questionnaires, decks, case studies, anything else the buying committee needs to review. Drag-and-drop directly into the section.Supported formats: PDF, DOC/DOCX, XLS/XLSX, PPT/PPTX, PNG, JPG, WebP, GIF, TXT, CSV, ZIP. Max 25MB per file.Files are stored encrypted in R2 with auth-gated download URLs, prospects can only access files inside Spaces they have a valid signed link to. Each download is logged so you see who pulled what.
8. People / Stakeholders
8. People / Stakeholders
Two-sided ledger:
- Your team — who from your side is involved (AE, SE, exec sponsor)
- Their evaluation committee — every stakeholder on the prospect’s side, role, decision authority
9. Conversation
9. Conversation
Live threaded chat between your team and theirs. Each prospect-side stakeholder gets a unique signed link to keep their thread separate, but they can see each other’s messages and reply collaboratively.
Publishing + sharing
Get the URL
Looks like
https://trailercast.cloud/space/acme-corp?t=.... The slug is human-readable; the token is the access credential.Send to your champion
Typically the champion is the contact you’ve been talking to. They forward the link to their evaluation team.
Tracking engagement on a Space
The Buyer Spaces phase in your nav shows last-activity timestamps so you know which Spaces are alive vs cold. Click into any Space to see:- Per-stakeholder engagement (who’s viewed what)
- Heat-map on the embedded trailer
- Conversation thread
- Section-level views (which sections did each stakeholder spend time on)
Best practices
- Use a Buyer Space for any deal above $25k ACV. The setup cost (~10 minutes) is justified by the polish.
- Keep the Discovery section concise. 3–5 bullets, in their words.
- Add at least one comparison row that’s NOT in your favor. Honest comparison builds trust.
- Include implementation plan even if you don’t have a custom one. Generic “kickoff → integration → go-live” timeline is fine, the act of showing it builds trust.
- Don’t include pricing on first send if your usual motion is post-demo pricing reveal. Add the Pricing section later when you’re ready.